Covenant House launched new PSA to help homeless during COVID-19 pandemic

1st Degree, launches Amazing Grace, the newest public service announcement campaign for Covenant House.

Powered by PSAdirectSM, Amazing Grace highlights the lifesaving services that Covenant House provides to homeless youth that are greatly impacted during the COVID-19 crisis. With dangerous conditions out on the streets, Covenant House works tirelessly to help these young children who have nowhere else to go by providing food, shelter, clothing, medical care, safety and love. They are open 24/7 and will never turn a child away. As demand increases due to the pandemic, they are adding cots for the kids to sleep in and serving more than 45,000 meals each week.

PSAdirect is an industry-changing, results-focused media marketing platform. Through this multi-channel distribution and actionable analytics, 1st Degree delivers targeted, measurable and insightful audience exposure to its nonprofit clients.

Millions of homeless youth suffer on the streets everyday. For over 40 years, Covenant House has sheltered and cared for these young people – now standing as a powerful human rights movement for homeless and trafficked youth in 31 cities across 6 countries. Learn more at covenanthouse.org.

View and download this incredible PSA and additional campaign materials to share with your audiences.